Articles, Reviews, Tips and Google Optimisation

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Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO can also target specialized searches such as image search, local search, and industry-specific vertical search engines.


A typical Search Engine Results Page (SERP)SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. Some SEO efforts may involve optimizing a site's coding, presentation, and structure, without making very noticeable changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors.

The term SEO can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees of site owners who may perform SEO services in-house. Search engine optimizers often offer SEO as a stand-alone service or as a part of a larger marketing campaign. Because effective SEO can require making changes to the source code of a site, it is often very helpful when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, content management systems and shopping carts that can be optimized easily and effectively.

Oh we love the links and then some here at TopRank. Old school online marketer Larry Chase published a few more link building tips and resources in his most recent Web Digest for Marketers newsletter. I’ve added a few of my own comments:

Widget Linking - The RSS Buttons and Social Bookmark tools that TopRank’s Thomas McMahon created serve as excellent widget linking examples. Widgets were hot back in the late nineties when Angelfire and Geocities were the rage in personal web sites. What’s old has become new again.

Content Keyword Tagging - Using tags with social bookmarking, ala del.icio.us, can be a very effective way to organize resources on the web. Tags do not offer the same kind of structure as category based organization, but that’s what makes them so useful. Also, many of the social bookmark services such as Furl.net create a copy and crawlable links when you save a bookmark.

Social Media Linking - Digg, Reddit and StumbleUpon get most of the attention these days and can drive a signficant amount of traffic if your news hits a home run. What many marketers don’t realize is that there is often far more valuable traffic (links and conversions) from sites that mashup social news RSS feeds, or sites that mine social news for story ideas rather than from the social news sites directly.

Mapping Link Hubs and Tag Neighborhoods - Find out who’s linking to like minded sites and your competition and you may find some great link opportunities for yourself. Hubfinder anyone?

PDF Linking - Most SEO’s embed links in PDF files, but how many are adding meta data? Especially popular with business to business services, PDF files offer a great opportunity for visibility with buyers researching large scale purchases.

Blog Optimization - There are no optimization suggestions per se, but Stephan Spencer’s Scatterings blog is deservedly pointed out as a good resource on blog optimization. Personally, I like to search Google for “blog optimization” and marvel at the #1 listing. Oh, that’s bad.

Link Analytics - There are a variety of link research tools that can be used to research new link opportunities, value links, check anchor text and target .edu and .gov link sources.

Press Release Optimization - Yeah, we know a few things about press release optimization around here! The real value is when releases get picked up by other web sites with links back to your company. Greg Jarboe and Jamie O’Donnel along with SiteLab have creating an interesting tool for optimizing releases called newsforce, which we’ve reviewed here in the past.

Content Repurposing - Article repositories and submission sites have lost their luster in the past year due to duplicate content issues, but certain kinds of content travels better than others this way, so it can still be a useful tactic.

Paid Inclusion - Not as much of a player these days, there are still ways to buy your way into certain channels such as the Yahoo Search Submit program.

Content Syndication - Basically, publishing a RSS feed allows your content to travel more easily, whether it’s in a RSS reader or when it gets syndicated to another web site. In some situations, duplicate content issues might occur as with article submissions, but there’s still abundant link benefits from having a RSS feed.

Link Insider Tools - Yahoo Site Explorer offers a handy way to detecting inbound links to a domain or web page. Google Webmaster Central also offers useful information on inbound links.
Larry includes quite a few links to various tools so be sure to view the current issue of WDFM here.

Google AdWords Optimization Tips
Google controls more of the search market than all of its competitors combined. With that being said, Google has a ton of advertising space to sell. If you know how to optimize AdWords better than your competitors you stand to achieve great profit.

Google vs Overture: Overture is the main competitor to Google AdWords. Overture is strictly price driven, which requires a ton of editors to perform countless hours of maintenance. Google is a highly mathematical company, and protect the quality of their listings in two ways: they have editors, and more importantly they monitor click through rate. Why does Google AdWords monitor click through rate?

Google Adwords Tips: Click Through Rate

Click through rate is a rough approximation of relevancy, in many ways this parallels the idea of grading the web on links. A relevant ad will have higher click through rates than a non relevant listing.

Google ads are not strictly price driven. Some think the added relevancy factor relates to the words in the add, while this is somewhat true, the true multiple is click through rate. If a web site has 3* the click through rate, that means Google can sell 3* as much advertising. To reward careful and considerate ads Google chops this price to 1/3 of what it would be with a site that had a third of the click through rate.

Google Adwords Tips: Keyword Selection

Successful ad buyers learn how to lower their prices by tweaking them in to match what the end user is looking for. Bidding wars should be avoided as they are a technique that indicate a lack of creativity. There are multiple ways to say the same thing, and few people are creative enough to think what is "searched for." Yes you can exactly describe your product, but you need the people who have a problem to find your solution weather or not it exists. You may even want some of your keyword phrases to be in question format.

If you take the time to be the only one listed for a creative relevant term you may seem like the only answer to a problem, or at least the only one who cared. If you have the keywords you want to list well in within your text it they will be bold when people search for them. This will also add to your click through rate.

Qualify your traffic. One word search terms frequently draw competitors and junk traffic to a level that usually exceeds any intrinsic value the listing may have. Not every ad makes money.

Google Adwords Tips: Basic Google AdWords Listing Functions

Google has three separate ways you can list AdWords.

AdWords A Adwords B, will pick up any search string with AdWords A Adwords B in it, even if they are in any order. In addition broad matching (which is on by default) also shows your ads for synonyms.
"AdWords A Adwords B" will pick up any search with that exact phrase "AdWords A Adwords B" included in the search string.
[AdWords A Adwords B] will only pick up on searches for AdWords A Adwords B
In addition to the above techniques of qualification, you can also list which words you do not want in the query. if you did not want the word "free" in the search you would put -free at the end of your keywords list, or set your negative keywords at the campaign level.

Typical bad words are: free, cheap, download, crack, pic, pics, gallery...

Google Adwords Tips: Google AdWords Syndication

Google AdWords are syndicated, which means you can choose to list only in Google; in Google & other search sites; or in Google, other search sites, and in contextual ads. Think of the various user bases and decide which may be better for you. You also can decide which countries and languages you want to list in for further targeting.

Some people have been complaining that content syndication is lowering their ROI. I offer my solution here.

Google AdWords Tips: AdWords Groupings

You can place expensive words in there own ad group. You may want to use some ad groups for generic terms and others for specific terms.

As long as they are relevant and specific you are not likely to use too many keyword phrases, just remember to place them in various groups and track them.

The proper technique to gather accurate market information is to overspend off the start and see what happens in the long run. If you overspend you collect faster feedback. You learn from your account.

Google Adwords Tips: Bidding

The important tip as far as bids go is to bid enough to get first screen exposure, and do not keep throwing more money at a problem to do this. If the click through rate is garbage, fix the keywords and content of the ads.

If you start out way too low you will always be fighting an uphill battle. Remember that you are bidding against the best ads that have been developed over time so you are likely going to get your tail kicked for a while.

Google Adwords Tips: Tracking

Google allows the ads to be grouped and has began offering a free conversion calculator. Through properly grouping and monitoring the results of your Adwords campaign it is easy to see which ads are profitable and create similar ones.

Google AdWords Tips: Targeting

Google AdWords now allows you to target your ads based on the country, state, or city level, as well as have your ads appear within a specified radius of a location.

Geotargeting will help increase your clickthrough rate and give you traffic which is more pre qualified for a purchase if you are a local business.

Google AdWords Tips: Affiliates

Only one affiliate or merchant ad can appear per landing page per keyword. Whatever ad between all the affiliate ads and the merchants own ad has the highest effective click price (max CPC bid * clickthrough rate) will display.

If affiliates make their own white label review site with substantially unique content then many of those ads can display along with the merchant ad.

Google AdWords Tips: Tips for a Successful Campaign

If you intend to launch a large AdWords campaign, these Google AdWords tips on this page are not enough to guarantee your success. You need creativity, hard work, and if you are really serious about AdWords the $69 you will spend on Andrew Goodman's report might be the best $69 of your life. In his 150 page eBook he covers in depth details to help guarantee your success.

Many other tips are covered in his report and what you have read thus far is only the tip of the ice burg.

If you're a webmaster, you've probably heard about Google's Adsense. Perhaps you're even earning from it already. This article will show you a method to increase your Adsense revenue dramatically.
Google's Adsense allows webmasters to place links from Google's Adwords advertisers on their webpages by inserting a special code. When a visitor clicked on a link, the webmaster gets a cut of the profit Google made from the advertiser. The unique feature about Adsense is that the links it generates on your webpage are relevant to your page content. Thus, your keywords and topics become very important determinant for the type of links that will appear on your webpage.
There are only two factors that determine how much a webmaster can make from Adsense. The first factor is the number of visitors who click on the links. The more people who clicked on the links, the more you make. Naturally, this means that the more targetted traffic to the website, the more you'll make. This is where most webmasters focus their efforts on.
The second factor is the value of the links they clicked on. Here's where you can make a great difference to your earnings from Adsense and is our focus in this article.
Let's take a look at how this works:
Suppose you have 1000 visitors to your website and you get 2% conversion, that is 20 people clicked on your Adsense links. Let's assume that your Adsense links pay you only 50 cents per click. So you earn $10 dollars.
Now let's see how much this same traffic will make for you if your Adsense links pay you $5 per click. For the same number of clicks, you make $100 dollars. That's a ten-fold increased in revenue!
Well, that makes sense, you said, but how am going to determine what type of links appear on my webpages?
Good questions!
Here's where you'll need to do a little research and here's a tool to help you do just that.
Go over to http://www.pixelfast.com/overture/ and you'll get a tool that shows you how much each keyword is worth. While this tool is for Overture's keywords, we can safely assume that this reflects the keyword values for Googles Adwords as well. Once you've found the keywords with high monetary values, you can optimize your webpages for them. This will increase your chances of having these high value keyword links appearing on your webpages.
Some people have actually made extensive researches on Google's top paying keywords and found that one or two keywords are worth almost $100! However, generally most keywords are valued at between 50 cents and $5 dollars. Some keywords like "internet marketing" may fetch up to $7 dollars and "mortgage" pays up to $10 dollars.
These values may change from time to time but they generally hover around these levels. Naturally, this information is priceless and you'll have to pay to get it. I feel it is worth every cent you paid for it. You can check it out at http://theselfimprovementsite.com/links/top-paying-keywords.html.
And there you have it! A single factor that can radically increase your Adsense revenue!
Tim Ong is the author of "The Book of Transformation" and the "Build From Within" ezine. You can find more personal transformational and success articles at his website at The Self Improvement Site

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